Welcome
Welcome to the "Fundamentals of the Sponsor Search" blog. We hope to use this blog to further elaborate on the ideas presented in my book, The Fundamentals of the Sponsor Search." As time goes on, we are sure to provide many great ideas to help in the sponsor search for sports teams, not only from NCMC but from other posters as well. So if you want some terrific ideas on getting sponsored, keep reading and keep posting. Also, you may want to check out the NCMC website for additional content on this subject as well as to sign up for our free newsletter, the "NCMC Sponsorship Tips Newsletter." You can check out our service offerings at http://www.insmkt.com/fund.htm
Also, check out these other services:
http://www.insmkt.com/sponsorsearch.htm
http://www.insmkt.com/rating.htm
http://www.insmkt.com/sponsor.htm
Thanks
Robert Villegas
New Century Marketing Concepts
Also, check out these other services:
http://www.insmkt.com/sponsorsearch.htm
http://www.insmkt.com/rating.htm
http://www.insmkt.com/sponsor.htm
Thanks
Robert Villegas
New Century Marketing Concepts
posted by Robert Villegas | 1:50 PM
18 Comments:
To learn more about The Fundamentals of the Sponsor Search go to http://www.insmkt.com/money.htm
Thanks
Robert
rville9755@aol.com
Just wanted to say that a blog on sponsorship is a great idea!
Here are some questions that hopefully will get some people talking.
1. What do you think are the most vital aspects of selling a sponsorship package to a prospect?
I hear that a personal relationship with the prospect and being in the right place at the right time are usually what lead to getting a deal.
2. What exactly should the "reporting" section of a proposal contain? Does every sponsor want the same kind of reporting, what kind of reporting is most effective in conveying the value that a sponsor will receive?
Okay, just wanted to say to anyone reading this that Mr. Villegas is top-notch when it comes to preparing proposals and writing excellent marketing copy.
I have used his services many times, he has always exceeded my expectations and I highly recommend using his expertise to anyone trying to raise sponsorship for the racing efforts.
Best Regards,
Louis "Topspeed" Albornoz
Formula Dodge National Championship Driver
I recently developed a new pocketsized 3D film viewer. I can put any images in it that a sponsor may wish to see and give away to sport fans... Any ideas how I should reach out to teams or sponsors who may wish to use my promotional viewer to sell their product or service during sporting events?
Great Site - very informative - A must visit site for serious players!
rick andrade
seeView Promotions
Los Angeles
rickandrade@earthlink.net
Client Louis Albornoz asks:
1. What do you think are the most vital aspects of selling a sponsorship package to a prospect?
I hear that a personal relationship with the prospect and being in the right place at the right time are usually what lead to getting a deal.
2. What exactly should the "reporting" section of a proposal contain? Does every sponsor want the same kind of reporting, what kind of reporting is most effective in conveying the value that a sponsor will receive?
Answers:
1. The most vital aspects of selling a sponsorship are presentation, professionalism and marketing skills. Certainly, the development of a personal relationship that is enjoyable for the sponsor and the athlete/team can be a vital part of an exceptional marketing partnership. But you must remember that sponsorship is a marketing play not a personal quest. Even if the business owner/sponsor is your rich uncle, he still has to justify his investment in you from a purely business standpoint. You must still be able to provide the marketing services that other teams provide for their sponsors.
Most of us prefer to do business with people we like and it is great for you if your sponsor considers you his best friend. But that is a natural process that comes with familiarity and shared values. It can’t be faked successfully. You should, of course, try to be the best friend of all your sponsors merely as a matter of trying to enjoy your business relationships to the maximum – and especially when you give them business results that mean success for their company. But unless you have lots of rich friends, you won’t get sponsorship because of friendships. There must still be a business case.
As for being in the right place at the right time, that is a matter of timing and good planning can help there. Obviously, if you happen to call immediately after a meeting where they have discussed sponsoring a team in your league or series, that is great timing and great luck. But, in the real world, the key is in knowing when they begin the process of evaluating proposals and making decisions on which teams and athletes they’d like to look at. This is why sponsorship can take years and months to obtain…you must first know when their decision making takes place and be there at that time, hopefully, with an advocate inside the company that is on your side.
2. Reporting to the sponsor about the results you achieve for him/her is critical to your future success. The most effective form of reporting is that which the sponsor wants. Some will want to see tangible results, new sales, new clients, etc. and will want you to report to them how much of this you accomplish. They will take those sales, subract costs and compare the profit to the expense of your sponsorship. As long as you show a good return on their investment, you will likely keep the sponsor. Your efforts to have effective hospitality for their clients will pay off if you can report new sales for them.
Some customers are looking solely for impressions and to get their name seen and recognized by as many people as possible. Your reporting would show them how many impressions you garnered at the track, on television radio, internet, magazines, etc. in order that they can compare the cost of these impressions to other forms of advertising.
The answer to the question is that your reporting should match what the customer wants to know about your efforts on their behalf. When you negotiate with the customer, find out what is important to them and then build a reporting system that will give them the information they want. And, above all, always know where you stand in reaching their goals.
There are a number of markets for a product like this and one of the key markets includes organizations that put on large events. I think the key for your marketing plan is to identify the largest markets first and pursue them through their promotional product specialists, people responsible for developing promotional products that have synergy and momentum. The cost per impression on this product must be low and you should focus on the utility of the product and its ability to provide significant impressions.
NCMC Sponsorship Tips Newsletter Issue #16 7/28/2005
Contents
Timing is Critical but it is Time to Start your Sponsor Search
You are receiving this Newsletter because you have either purchased materials from NCMC in the past, have requested to receive newsletters and announcements from us or have been identified as interested in sports sponsorship issues. If you do not want to receive this newsletter in the future, please respond to this email with the word remove in the subject or body of your message.
Timing is Critical – but it is Time to Start your Sponsor Search
Hopefully, you are now in the middle of your racing season and all your sponsors have smiles on their faces. You may be surprised to hear that now is the time to get to work for next season. Here is the game plan I would recommend.
1. How much time have you spent with your existing sponsors?
If the answer is none at all, it is time to get started in schmoozing them for next year. The first thing you want to analyze is the success you have accomplished for them. Get all the information you have available to you and prepare a report to each sponsor on what your work has done for them. Next call them to arrange a meeting where you can give them a report on your marketing successes and answer their questions. Use this meeting to impress them on what you’ve accomplished for them and ask them if they will commit to renewal for next year.
2. Next look at your marketing materials; sponsorship proposal, Powerpoint presentation, brochures, cover letters and define what you need to do to upgrade and update it. If you’d like take advantage our NCMC’s service we will update your proposal for a mere $50.00. Email us at sales@insmkt.com.
3. You must start your sponsor search now. It is critical to identify companies that operate in the markets in which you compete, learn their strategies, financial strength and the decision makers. Get a dialogue started by offering ideas on how you can promote their products or brands. A good tool is the Sports Sponsor FactBook that you an find at http://www.insmkt.com/ssf.htm.
I recommend that your list of potential contacts be at least 50 to 100 companies that you have thoroughly researched. Learn about their markets, their products and the demographics of their target customers. Check their financial circumstance to ensure they are successful enough to support sports teams. Learn about their past sponsorships. Have they been successful with them? What can you do specifically to help them be more successful? If they’ve never been in sponsorship, what will have to do to educate them about the benefits of sponsoring your team?
4. Obtain a copy of my book The Fundamentals of the Sponsor Search http://www.insmkt.com/money.htm. It will give you valuable advice on developing your proposal, prospecting and talking to potential sponsors.
5. Here are some other links that will help:
http://www.insmkt.com/sponsor.htm
http://www.insmkt.com/sponsorsearch.htm
http://www.insmkt.com/sponsorsearch2.htm
http://www.insmkt.com/sponsortoolkit.htm
If you are a sponsor company check out some of our clients at http://www.insmkt.com/sponsorops.htm
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
This post has been removed by a blog administrator.
Post a Comment
<< Home